NEWS1 November 2021

Forsta partners with Lumoa on analytics platform

AI Europe News North America UK

US, UK & Europe – Customer experience and research technology company Forsta is to enter into partnership with Oslo-based Lumoa, an artificial intelligence-based insight platform.

Handshake with data visuals

The Lumoa platform has been integrated into Forsta’s own experience platform to offer advanced AI-driven analytics.

Forsta was created earlier this year by the merger of Confirmit, FocusVision and Dapresy.

Forsta offers voice of the customer (VoC), voice of the employee (VoE), and survey options, including quick polls and advanced data collection. Respondents can take part through proprietary machine-learning technology that automatically detects question types and answer options, translating them into an online survey that can be reviewed and customised.

The combination of Forsta and Lumoa will apply AI to unstructured data and remove the need for manual analysis. Both solutions also support more than 60 international languages.

Giles Whiting, chief operating officer and managing director for VoC and VoE at Forsta, said: “[We are] very excited about what has already been proven and what’s ahead for our partnership with Lumoa. Leveraging both of our best-in-class offerings, our clients now have the ability to apply proprietary AI tools to unstructured feedback at scale and generate more meaningful insights from their VoC, VoE and market research programmes.”