NEWS17 March 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Two former Yahoo executives have launched a data analytics firm that boats a range of services designed to help companies measure and understand consumer intent, nPario.
Co-founders Bassel Ojjeh (left) and Krishna Uppala (right) were respectively senior vice president in the strategic data solutions division and senior director/architect at Yahoo. The two also worked together at Digimine (now Audience Science), which was founded by Ojjeh.
At nPario, Ojjeh will serve as president and CEO and Uppala will take the role of chief technology officer. They are joined by chief revenue officer and co-founder Basel Tutunji, who was previously at SAS.
Ojjeh said: “The digital world gives us an unprecedented opportunity to identify and understand the commercial intent of consumers in order to deliver the right message or product. At nPario, we believe that organisations stand to boost revenue by more than 10% if they harness the power of consumer intent.
“Our goal is to provide our customers with a comprehensive set of data products that focus on the vast amount of commercial behaviour data and generate immediate impact to their business and revenue.”
The new firm is based in Palo Alto, California.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Related Articles
The world's leading job site for research and insight
Hasson Associates
Survey Programmer-Dimensions
£35000–55000
Differentology
Market Research Creative Internship – Summer Placement
You will be paid £10.42 per hour
Resources Group
Qualitative Senior Research Executive – Retail – Insight Consultancy
£30–35,000 + good benefits
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments