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NEWS12 July 2013

Former Toluna head launches market research recruitment firm

FRANCE — Former head of advertising and agencies business at Toluna France William Yattah has launched a market research recruitment agency in the country.

After eight years at Toluna, Yattah has launched Market Research People (MRP), which he said was as a result of the failure to match the recruitment needs of marketing department with available job candidates.

MRP will use a network of contacts through social networks such as LinkedIn to match up possible candidates for market research agencies and departments.

Yattah said: “Some institutes, agencies have no HR department or HR department in France, so it can be difficult in time and costs to recruit.”