After eight years at Toluna, Yattah has launched Market Research People (MRP), which he said was as a result of the failure to match the recruitment needs of marketing department with available job candidates.

MRP will use a network of contacts through social networks such as LinkedIn to match up possible candidates for market research agencies and departments.

Yattah said: “Some institutes, agencies have no HR department or HR department in France, so it can be difficult in time and costs to recruit.”