He joins the firm, which specialises in providing online research communities, from GfK NOP where was a research manager in the business and technology team. Before that, he was a senior research executive at Research International after starting his career at Harris Interactive.

At Research International Stracey specialised in brand communication and new product development research and worked with clients including Asda, TfL and Unilever.

InterQuest managing director Ville Österlund said: “Daniel’s interest and expertise in consumer psychology, and his obvious analytical skills will help us continue to deliver invaluable insight and innovation to our clients. We’re very excited to have him join our team and look forward to introducing him to our clients over the next few weeks.”