Foresight Group backs PowerLinks

PowerLinks is a software platform that automates the buying and selling of native advertising based on customer interest profiles.

The deal will support the company’s expansion in Europe and the US and recruitment of additional tech and sales staff.

As part of the investment, PowerLinks has made two senior hires with the appointment of  ad tech entrepreneur Alex Rahaman (pictured) as chairman and Mickey Christodoulides, former group financial controller at Unruly Media, as finance director.

John Cordrey, investment manager, Foresight, said: “PowerLinks represents an opportunity to back a high growth business, operating in an exciting segment of the fast-growing ad tech sector, with a strong management team and well invested platform.”

Kevin Flood, chief executive, PowerLinks, added: “This investment will accelerate our expansion and innovation plans. The Foresight team, together with the recent appointment of Alex and Mickey, will inject a wealth of experience in scaling transformative digital businesses.”