NEWS5 April 2011

ForeSee Results handed House of Fraser website work

New business UK

UK— Fashion, homeware and electronics retailer House of Fraser has hired ForeSee Results to measure customer satisfaction across its website.

ForeSee’s methodology will be used to asses how the retailer can improve site visits and data will be used to guide online content offerings.

House of Fraser’s executive director of multichannel and international Robin Terrell said: “Our online marketing initiatives are critical to our success. ForeSee Results will help us maximise the value of our online channel with actionable data and analysis that will help us prioritise changes and improvements to our website that will matter most to our customers.”