NEWS14 May 2013

ForeSee launches tool to track mobile use

Data analytics UK

UK — Research experience analytics company ForeSee has launched a software-as-a-service program that aims to show how individual consumers engage on mobile sites and apps.

ForeSee’s SessionReplay for Mobile aims to help organisations see how customers are interacting with mobile sites and apps by showing the taps, swipes and scrolls of mobile visitors in order to identify and resolve problem areas and also provides real-word video replays.

“A great mobile experience is a crucial competitive asset,” said John Williams, senior vice president of product and delivery at ForeSee. “With our new SessionReplay for Mobile technology, organisations get powerful, real-world evidence that shows what’s engaging mobile visitors and where they’re having difficulty.”