NEWS23 January 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK — ZappiStore has appointed Dan Foreman, chief marketing officer of Lumi Mobile and Esomar president, as chairman of its board of directors.
Foreman has been a non-executive director of the self-service online research platform since it launched in early 2013.
The platform’s goal is to launch a range of research apps – including branded apps that use the established IP of other agencies in an automated, self-service manner.
TNS was the first to partner with ZappiStore, putting an ‘Express’ version of its ConversionModel brand equity tool on the platform.
ZappiStore CEO Stephen Phillips said: “Dan has contributed to our growth and, in particular, has helped us connect to some of the best research companies out there who are looking to monetise their thinking by placing their branded apps onto the store, just as TNS have done already. We see this as the key to our continued growth.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Businesses are investing in user experience research because they recognise that data is critical to building a suc… https://t.co/XCOErwBQ6F
Merkle hires ex-Accenture MD as EMEA chief sales officer https://t.co/frBI4XPSGv #mrx #marketresearch
LGBTQ+ inclusion in advertising survey reveals 'room for improvement' https://t.co/FCcPQIYLLf #mrx #marketresearch
The world's leading job site for research and insight
Home Office
Customer Insight Managers x2
£41,950–£46,144
Folk Research Limited
Field and office manager; Qual agency; 3-5 days a week; hybrid working
Up to £30,000
Resources Group
Research Manager (Qualitative) – Companion Animal Insights
To £45,000
RT @John_Bizzell: I'm not playing about the fine wines folks. I've chosen an extremely drinkable premier cru Chablis and a Châteauneuf-du-P…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments