NEWS23 January 2014

Foreman made chairman at ZappiStore

People UK

UK — ZappiStore has appointed Dan Foreman, chief marketing officer of Lumi Mobile and Esomar president, as chairman of its board of directors.


Foreman has been a non-executive director of the self-service online research platform since it launched in early 2013.

The platform’s goal is to launch a range of research apps – including branded apps that use the established IP of other agencies in an automated, self-service manner.

TNS was the first to partner with ZappiStore, putting an ‘Express’ version of its ConversionModel brand equity tool on the platform.

ZappiStore CEO Stephen Phillips said: “Dan has contributed to our growth and, in particular, has helped us connect to some of the best research companies out there who are looking to monetise their thinking by placing their branded apps onto the store, just as TNS have done already. We see this as the key to our continued growth.”