NEWS1 December 2010

Food and Drink Federation names Harris commercial partner

New business UK

UK— The Food and Drink Federation (FDF) has named Harris Interactive as one of its commercial partners.

As part of the agreement Harris will carry out a quarterly barometer of consumer opinions and attitudes on key FDF policies, such as nutrition, food labelling and sustainability. The firm will interview a nationally representative sample of 1,000 respondents every quarter.

The firm will also offer FDF members discounted access to custom research work carried out by its food and drink team

Alki Manias (pictured), director of food and drink research at Harris, said: “We are delighted to be selected as a commercial partner of the Food and Drink Federation as it continues to represent and champion the UK food and drink industry through challenging economic circumstances, and we look forward to providing insight to their members.”