Food and Drink Federation names Harris commercial partner
As part of the agreement Harris will carry out a quarterly barometer of consumer opinions and attitudes on key FDF policies, such as nutrition, food labelling and sustainability. The firm will interview a nationally representative sample of 1,000 respondents every quarter.
The firm will also offer FDF members discounted access to custom research work carried out by its food and drink team
Alki Manias (pictured), director of food and drink research at Harris, said: “We are delighted to be selected as a commercial partner of the Food and Drink Federation as it continues to represent and champion the UK food and drink industry through challenging economic circumstances, and we look forward to providing insight to their members.”
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