Five new hires for The Behavioural Architects
The new senior consultants are:
Liz Kameen, formerly of Sweeney Research, and Kris White, formerly of The Leading Edge, who join TBA Australia; and Sarah Lu, from Lab Brand, and Coral Zhang, ex-Jigsaw Market Consultancy, who join TBA Shanghai.
Meanwhile, TBA’s new London-based associate director is James Halliday, who joins from Freshminds.
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