Firms probe digital media’s influence on doctors
The Physician Behavioural Measurement solution is built around an opt-in panel of doctors who have their digital behaviour and prescription administration activity tracked.
This behavioural data is then supplemented by additional survey research in a bid to provide more of an understanding of how attitudes and intentions influence behaviour.
ComScore’s vice president of pharma marketing solutions John Mangano said: “With physicians increasingly utilising digital media for support in researching and administering effective healthcare, there is a growing need to understand how their use of such media influences their decision-making.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments