Citrine will offer qualitative and quantitative research across marketing, with a focus on new proposition development, communications testing and thought leadership.

Turner (pictured, left) was most recently vice-president at Savanta, focusing on the financial services sector. The two previously also worked together at Charterhouse Research, co-founded by Irwin (pictured, right) in 2004, before it was acquired by Savanta.  

Based in Hitchin, Hertfordshire, Citrine has also launched ‘Adviser Exchange’, an insight community of financial intermediaries encompassing mortgages, commercial finance, wealth, protection and insurance.

Kate Turner, managing director, Citrine Research, said: “We share a passion for research and delivering clarity. We work closely with financial and business services clients to deliver clear, focused and valuable insight.”

Julie Irwin, director at the company, added: “We’re particularly excited about launching our own adviser community. It is an increasingly consolidated and fragmented market, which means intermediaries are harder to reach and engage in research.

“Our new sounding board looks to resolve this issue and provide fast, agile access in a way that benefits both our clients and the community of advisers.”