NEWS16 August 2010

Fiftyfive5 adds consultant to lead qual offering

Asia Pacific People

AUSTRALIA— Fledgling research consultancy Fiftyfive5 has appointed Rob Engels as specialist qualitative consultant to shape and lead the firm’s qual offering.

Engels (pictured) started his career with UK qual agency Flamingo Research before moving to Australia where he worked for a number of boutique agencies.

During his time in both Australia and the UK, Engels has worked with clients including the BBC, Carlsberg, Toyota, Domino’s, Mars, Telstra and Red Bull.

Fiftyfive5 partner Darren Kemp said: “Rob is a rare individual, possessing a blend of creative high end qualitative skills with the ability to deliver actionable opportunities for clients, making him the perfect fit for Fiftyfive5.”

The agency was launched earlier this year by former Leading Edge colleagues Darren Kemp and Karen Phillips. Last week, the duo were joined by ex-Leading Edge CEO Mark Sudquist who came on board as a partner.