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NEWS1 August 2013

Fieldwork directory updated as market research shifts online

UK

UK — The FieldShare directory of market research interviewers and recruiters has had a spring clean to update the listings as market research moves away from fieldwork.

Started in 2001 by market research firm dobney.com, FieldShare is a free online directory to make finding and contacting interviewers, recruiters and supervisors easier for market research agencies.

In recent years, market research has moved away from fieldworkers and into online and mobile research. As a result, three months of work have gone into updating and re-verifying all the members in the directory as members retired or left fieldwork.

Saul Dobney, managing director of dobney.com said: “After 12 years and with so many changes to the research industry, people have retired or moved on and they haven’t always updated their change of status in the directory so this year we have revalidated everyone on the list to make the directory much more relevant for agencies and consultants.”

@RESEARCH LIVE

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