NEWS14 April 2016

Facebook’s Instant Articles to incorporate Nielsen Digital Content Ratings

Media News North America

US — Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. 

Instant articles crop

Facebook’s Instant Articles were introduced last year – they are lighter versions of articles that load almost immediately and open directly from Facebook’s mobile app. The feature has now been opened to all publishers, including the collaboration with Nielsen for measurement.

Digital Content Ratings is part of Nielsen’s Total Audience Measurement framework, providing daily measurement of audiences across all digital content types and platforms, with metrics comparable to television. 

Publishers using Instant Articles will be eligible for Digital Content Ratings measurement for their articles to contribute to a total audience measure, including metrics such as audience, page views and time spent.

"We've been laser focused on delivering Nielsen’s Total Audience Measurement to the market and continue to work closely with Facebook and others as they evaluate their Digital Content Ratings data and the insights it offers," said Megan Clarken, president of Product Leadership, Nielsen.

"We support our clients’ efforts to enhance the user experience across platforms and are thrilled that Facebook has chosen to offer Digital Content Ratings measurement to their Instant Articles partners."