Facebook user sues app developer over data leak allegations

US— Zynga, the developer of popular Facebook game Farmville, is being sued for allegedly sending personal information about users of the social networking site to advertisers.

The lawsuit, brought by a Facebook users, accuses the firm of “intentionally and knowingly” transmitting personally identifiable information to third-party advertisers and internet marketing companies “without user consent and for a substantial profit”.

A Zynga spokesman said the complaint was “without merit” and that the company intends to defend itself “vigorously”.

The lawsuit makes reference to a Wall Street Journal investigation which named Zynga games among the Facebook apps found leaking user data to outside companies.

In the wake of the investigation Facebook acknowledged instances were user IDs (UIDs) had been disclosed, but in a blog post Facebook’s Mike Vernal said: “Knowledge of a UID does not enable anyone to access private user information without explicit user consent. Nevertheless, we are committed to ensuring that even the inadvertent passing of UIDs is prevented and all applications are in compliance with our policy.”

News of the Facebook app data leak followed revelations of similar issues with iPhone and Android applications.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts