NEWS10 April 2015

Facebook remains teen favourite

News North America

US — The vast majority ( 92%) of 13- to 17-year-olds report going online daily with Facebook the most used social media platform according to a study from Pew Research Center.

Almost a quarter ( 24%) said they are online “almost constantly” with more than half ( 56%) going online several times a day, aided by the rise in smartphones.

Nearly three-quarters of teens have, or have access to, a smartphone, 30% have a basic phone and just 12% of teens said they have no mobile phone of any type.

Facebook is the most popular and frequently used social media platform with 71% using it, followed by 52% using Instagram and 41% Snapchat.

The majority of teens ( 71%) report using more than one social network site out of the seven platform options they were asked about. Among the 22% of teens who only use one site, 66% use Facebook, 13% use Google+, 13% use Instagram and 3% use Snapchat.

Boys were more likely than girls to report that they visit Facebook most often ( 45% of boys vs. 36% of girls). However, girls were more likely than boys to say they use Instagram ( 23% of girls vs. 17% of boys) and Tumblr ( 6% of girls compared with less than 1% of boys).

This study was administered online by the GfK Group using its KnowledgePanel, in English and Spanish, to a nationally representative sample of over 1,060 teens ages 13 to 17 and a parent or guardian from September 25 to October 9, 2014 and February 10 to March 16, 2015.