NEWS25 February 2019
US – Facebook will close down a VPN app it used to gather data on usage habits for market research purposes.
The company faced backlash from the public after an investigation by TechCrunch, reported last month, found that it had paid people to install a VPN in exchange for allowing it to pull in data on their phone app usage and mobile browsing activity.
According to TechCrunch, Facebook will close the Onavo VPN app and remove it from the Google Play store.
The social media network has stopped recruiting new users for its Facebook Research app, but existing studies will continue to run. The app was removed from iOS after Apple said it breached an agreement between the companies.
Facebook will instead focus on paid market research initiatives. A spokesperson told TechCrunch: “Market research helps companies build better products for people. We are shifting our focus to reward-based market research which means we’re going to end the Onavo program.”
The world's leading job site for research and insight
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Resources Group
Quantitative Senior Consultant – Strategic Consultancy
up to £44,000 + strong benefits
Hasson Associates
Senior PM/ Operations Manager
£30000–40000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Related Articles
© Copyright 2023 Research Live
0 Comments