NEWS10 September 2010

Facebook adds ‘social endorsement’ metric for ads

North America Trends

US— Facebook has introduced a new ad metric for ‘social endorsement’ based on how many users click ‘like’ buttons tied to marketing messages.

Advertisers will be able to see what percentage of their ads receive a social endorsement via a new column in their Ads Manager tool, while Facebook users who encounter an ad will be told whether any of their friends have ‘liked’ or commented on the ad.

Facebook hopes that by making adverts “more personally appealing and relevant” it will “dramatically improve” ad performance.