Face rolls out new social data analysis platform

UK — Insight agency Face has launched Pulsar TRAC, a social data analysis platform that has been designed to measure the reach of social media conversations as well as mapping audiences and tracking content diffusion.

TRAC is an acronym of Topic, Reach, Audience and Content. As well as standard volume measures, it estimates the reach of social media updates, allows brand to see who they are talking to and what those people are talking about, and how they and others are sharing related content.

Demographic and behavioural data, as well as the social and interest graphs of social media users are indexed alongside the content they are sharing in what chief innovation officer Francesco D’Orazio describes as an attempt to put social media conversations in context.

“Whereas all traditional social media monitoring platforms on the market only look at the content of conversations, we found a massive opportunity in indexing and analysing everything around it,” he says.

Click here to read our exclusive interview with D’Orazio.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts