NEWS21 January 2013

Experian buys analytics firm Pacific Micromarketing

Asia Pacific M&A

AUSTRALIA — Pacific Micromarketing, the analytics arm of Australian publisher PMP, has been acquired by Experian for $6.17m. All employees will be transferred to Experian offices as part of the sale.

The deal will see PMP continue to use Pacific Micromarketing services following the sale to support its products and services. Established 15 years ago, Pacific Micromarketing surveys, records, classifies, segments and analyses customer databases for commercial customers. It operates in Australia and New Zealand and is based in Melbourne.

PMP CEO Peter George said: “Pacific Micromarketing is a strong and vibrant business but is not considered core to PMP. The business will find a better fit with Experian and I am sure it will prosper under the new ownership.”