Ex-GfK boss Lautman joins Symphony Advanced Media advisory board
Lautman has lectured on marketing, research and advertising at Cornell University Hotel School and at Columbia University, and has taught entrepreneurial marketing strategy at the University of Pennsylvania’s Wharton School.
He is the former chairman and CEO of GfK Custom Research North America and senior managing director of Arbor Research, which was sold to GfK in 2004. Since leaving GfK Lautman has been a venture capital investor focusing on marketing research, marketing services and technology companies. He is currently the managing partner of Marketing Channels.
SAM president and CEO Manish Bhatia said: “We look forward to leveraging Marty’s track record of building successful marketing research organisations as we continue to innovate our cross-platform advertising measurement solutions.”
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