EvoPlay aims to sell brands on the utility of social media research

The social media research agency today launched EvoPlay to encourage brand owners to explore the type of data available to them via the web.

Co-founder Tessie Ting said “there is still a lot of reluctance” to the idea of using data from blogs, forums and social networks – what the company refers to as “social media data” – in place of the more traditional market research data sets.

The EvoPlay website is “consumer-facing,” she says, “but at the same time it is for companies”.

“They get a chance to have a look at the data and get a feel for it,” says Ting. “The scientific principles of social media research can be intimidating, but this tool helps people see it in a more basic form by creating an engaging experience.”

EvoPlay presents social media data on a variety of topics in the form of speech bubbles, marked as either positive or negative and placed between concentric circles. Each circle represents a different day, so users can explore how online opinions shift over time.

The sample data used on the website is sourced from Conversition’s social media analysis and reporting platform, Evolisten.