Financial details of the purchase were not disclosed. The Edcoms leadership team will remain in place with its found and CEO Nick Fuller becoming president and continuing to lead the agency.

Fuller said: "We were introduced to Everfi by our joint client, the Premier League and we are delighted to be joining forces. When it approached us about the acquisition, it was an easy choice for us as Everfi is a recognised leader in leveraging technology to deliver social impact education."

Everfi will now have a dedicated international presence and an on-site team in London to expand and work with its global customers in Asia, Europe and the Middle East.

Tom Davidson, co-founder and CEO of Everfi, said: "As we thought about international expansion, we wanted to find a company abroad with a proven leadership team, similar education focus, and one that aligned with our portfolio of existing global brands.

"EdComs is the perfect fit. Our mission of deploying education to address critical social issues in partnership with a roster of well-known brands directly aligns with the work and client base EdComs has cultivated over the past 25 years."

Everfi has a flexible software-as-a-service (SaaS) platform consisting of a growing catalogue of more than 300 courses that are deployed digitally across the US and Canada to more than 3,500 customers including HSBC, Navy SEAL Foundation and SAP.

Its courses cover topics such as anti-bullying, digital wellness, financial literacy, mental health, prescription drug misuse and sexual assault prevention.