NEWS31 March 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
EUROPE – Europe has recorded its sixth consecutive monthly increase in marketing activity, according to the latest Global Marketing Index (GMI).
The GMI rose to 53.7 in March – the second consecutive monthly increase since the historic low of 51.7 in December of last year – indicating that activity in the global marketing sector is continuing to increase.
Europe continues to record the most activity; the headline European index has risen to 59.7, which is a sixth consecutive monthly increase. Meanwhile the headline index for the Asia Pacific region rose to 50.5, showing effectively stagnant marketing activity; and while the headline index in the Americas rose slightly to 49.9, this still indicates a decline in marketing activity in the region.
Similarly, global marketing budgets appear to have risen for the first time following six months of decline: the Global Marketing Budgets index recorded an increase of 1.3 points to 51.1 from the previous month. In Europe this index has risen to 57.1. Meanwhile budgets in Asia Pacific and the Americas continue to fall.
The GMI is calculated by taking the percentage of respondents reporting that activity has risen and adding it to one half of the percentage reporting that activity hasn't changed. The greater the distance the index is from the amount that would indicate no change ( 50 points), the greater the rate of change indicated.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments