Euclid Analytics for Specialty Retail aims to deliver insights specifically for key decision-makers in marketing and store operations with a completely redesigned web dashboard, complete with tools for optimizing marketing campaigns, window displays and store hours.

The company said that it realised that specialty retailers need a unique set of metrics different from other physical retailers and so it had diversified its offering to expand beyond big box retailers to offer a solution catered to the specific needs of specialty retailers.

In a statement, Euclid said: “With multiple marketing strategies happening in unison — sales promotions, events, mailings, and mobile activities — it’s often difficult to pinpoint which strategies are the most effective.”