EU wants tighter privacy rules
The measures would see the new rules aligned with the EU’s General Data Protection Regulation (GDPR).
Andrus Ansip, vice-president for the Digital Single Market said: “I want to ensure confidentiality of electronic communications and privacy. Our draft ePrivacy Regulation strikes the right balance: it provides a high level of protection for consumers, while allowing businesses to innovate.”
As well as the new privacy rules covering new electronic communications providers the other proposals include: privacy for both content and metadata without users consent – although if consent is given companies will have more opportunities to use the data; simpler cookie rules so users are more in control of their settings; protection against spam so unsolicited electronic comms is banned without user consent.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Anon
8 years ago
Privacy?....well the tech companies already know exactly where I am at every single moment of the day, they know all my appointments, which hotel I stay at, all my personal details, where I live, where my devices are, what I looked at online, where I'm going tomorrow, who all my connections are online, which e-mail I use, what's in all my e-mails, what gifts I bought for Christmas....I signed up to and agreed to very little of this. So good luck unpicking all that.
Like Reply Report