Equifax launches segmentation tool

UK — Consumer insights company Equifax has introduced a consumer segmentation tool so wealth and investment professionals can more accurately target consumers.

Equifax Investor Profiles groups consumers into 12 distinct and separate ‘clusters’ and is based on more than £345 billion of actual sales of life, pension and investment products data.

The tool works by grouping postcodes into similar characteristics based on investment activity, household composition, life stage and affluence.

Each segment has been profiled across a range of financial criteria, such as the likelihood of purchasing different types of financial services products and the complexity of investment need.

Segments include Youthful Abundance, Blossoming Affluence, Seasoned Prosperity and Empty Nesters and companies can purchase individual segments to apply to their existing customer data.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts