Equifax launches segmentation tool
Equifax Investor Profiles groups consumers into 12 distinct and separate ‘clusters’ and is based on more than £345 billion of actual sales of life, pension and investment products data.
The tool works by grouping postcodes into similar characteristics based on investment activity, household composition, life stage and affluence.
Each segment has been profiled across a range of financial criteria, such as the likelihood of purchasing different types of financial services products and the complexity of investment need.
Segments include Youthful Abundance, Blossoming Affluence, Seasoned Prosperity and Empty Nesters and companies can purchase individual segments to apply to their existing customer data.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments