Equifax launches segmentation tool

Equifax Investor Profiles groups consumers into 12 distinct and separate ‘clusters’ and is based on more than £345 billion of actual sales of life, pension and investment products data.

The tool works by grouping postcodes into similar characteristics based on investment activity, household composition, life stage and affluence.

Each segment has been profiled across a range of financial criteria, such as the likelihood of purchasing different types of financial services products and the complexity of investment need.

Segments include Youthful Abundance, Blossoming Affluence, Seasoned Prosperity and Empty Nesters and companies can purchase individual segments to apply to their existing customer data.