NEWS8 December 2014

Equifax launches segmentation tool

News UK

UK — Consumer insights company Equifax has introduced a consumer segmentation tool so wealth and investment professionals can more accurately target consumers.

Equifax Investor Profiles groups consumers into 12 distinct and separate ‘clusters’ and is based on more than £345 billion of actual sales of life, pension and investment products data.

The tool works by grouping postcodes into similar characteristics based on investment activity, household composition, life stage and affluence.

Each segment has been profiled across a range of financial criteria, such as the likelihood of purchasing different types of financial services products and the complexity of investment need.

Segments include Youthful Abundance, Blossoming Affluence, Seasoned Prosperity and Empty Nesters and companies can purchase individual segments to apply to their existing customer data.