NEWS3 January 2012

Epocrates and M3 pool physician panels

North America

US— Sample suppliers Epocrates and M3 have combined their physician panels to create a joint offering of more than 1.7 million respondents across 70 countries.

M3’s US CEO Aki Tomaru said: “The goal of this partnership is to create some of the best healthcare market research coverage globally, featuring more consistent and comprehensive solutions for the industry.”

Peter Brandt, interim president and CEO at Epocrates, added: “”An audit within the industry revealed that M3 has the same quality assurance and values that we uphold for our research business.”