Envirosell has been in business for more than 25 years and has offices in the US, Japan, Korea, Italy, Mexico, Thailand, India and now the UK. Clients include KFC, Estee Lauder and Selfridges.

The UK offering will be led by Mark Pingol, who comes to the country after 12 years working for Envirosell in the US. He said: “Launching Envirosell UK allows us to best meet the needs of UK-based stores and commercial environments. I am delighted to be given the opportunity to spearhead this exciting development for HPI.”

HPI’s senior partner David Iddiols added: “Envirosell are the leading shopper research brand globally and a great cultural fit for us.”