Engagement Labs releases social impact measurement tool

TotalSocial combines social listening with offline conversation measurement tools to help marketers identify the differences between their online and offline conversations, as well as see areas of competitive opportunity or emerging threats.

The tool uses a proprietary scoring system with the score based on the most important drivers of brand performance:  volume, sentiment, brand sharing and influence. TotalSocial tracks 350 brands within the UK, across 18 major industry categories and 500 brands in the US.

Bryan Segal, CEO at Engagement Labs, said: "We developed this measurement solution to address this industry need by providing a first-ever holistic view of brand social performance. TotalSocial rankings allow marketers to measure the impact of all consumer conversations happening around their brand and maximise their ROI."

Engagement Labs has also created a scorecard ranking for 350+ UK brands across 18 major industry categories. The top TotalSocial brands are those creating ‘talkworthy’ campaigns with shareable content which drives positive conversation.