NEWS23 July 2009

EMI Music appoints insight VP in digital marketing reshuffle

North America People

UK— EMI Music has reshuffled its digital marketing operations following the recent arrival of Cory Ondrejka as executive vice president.

Ondrejka (pictured) has promoted David Boyle to vice president of consumer insight and validation in the firm’s London office.

Boyle joined the firm last year as vice president of commercial development in the music catalogue division and was previously head of forecasting at Tesco. His main remit will be to work with research agencies and digital partners to “connect artists to fans, gain greater consumer insights and inform product development”.

In the US, Syd Schwartz has been promoted to global digital marketing senior vice president, expanding his role from focusing solely on North America. Working under him will be Charlotte Robinson, who has been appointed vice president of consumer reach, where she will be responsible for finding new ways for the company to build relationships with music fans. She was previously at BSkyB where she was the online business unit’s head of marketing.

Other changes include Eric Case arriving from Google as vice president of marketing platforms, the promotion of Dan Duncombe to vice president of digital marketing in the UK and Ireland and the promotion of Achim Fettig to senior vice president of digital marketing for continental Europe. In the US, Bob Heinemann has been promoted to vice president of interactive marketing.

Ondrejka said: “We are driving experiments, and developing new ways to monetise the music our artists create, building new capabilities and getting and sharing insights about what kind of music products and services today’s consumers are looking for.”