This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS29 August 2014

Email marketing preferred by consumers

News North America

US — Almost half of consumers ( 45%) wait for an email discount voucher before making a purchase according to research from the US.

The majority ( 80%) of people surveyed by email marketing provider, BlueHornet Networks, said discounts were the main reason they signed up to receive emails. The company surveyed a panel of more than 1,000 consumers aged 18 to 75 years old across the US for its report.

Most people ( 70%) said they wanted to communicate with brands via email rather than direct mail or text messages.

Email is regularly checked by consumers – more than 80% check their email before they start work and mobile access is gaining ground. Of consumers who made at least one purchase in the past year, approximately 38% did so from a mobile email and have used a mobile coupon.

And companies need to make sure their mobile email is up to scratch: just over 87% of consumers said they will either delete or unsubscribe from an email list if mobile email messages don’t display properly.