Elkjøp rolls out happy meter across stores
HappyorNot uses four ‘smiley buttons’ in different colours to indicate to the end-customer which one to press to express their satisfaction with the retailer that day.
Since its May-launch over 1.5m customers have used HappyorNot meters and is now deployed in most Elkjøp stores in Norway, Sweden, Finland, Denmark, Czech Republic, and Slovakia, allowing customers to give positive or negative feedback in an easy way.
CEO of Elkjøp Norway, Andreas Niss said: “We hope that as many of our customers as possible will take a moment to tell us how good the service was when they were visiting us. That way, we will become even better and make our customers even more satisfied.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Raj Sharma
12 years ago
Great Initiative. Best wishes from MMRSS, Asia and Middle East.
Like Reply Report