The tool offers e-commerce insights from FMCG and food service wholesale websites including Booker, Brakes, Bidfood, Bestway and CostCo. It adds to the company’s existing retail service.

Information on sales performance is presented on a dashboard structured using six ‘fundamentals’ including product page basics, smart pricing and promotions, and campaign insights.

John Maltman, chief executive at e.fundamentals, said: “To be effective across all e-commerce, brands require insights into their products’ online performance through retail and wholesale. Our clients now have a single platform to drive sales growth across both channels.”