NEWS12 May 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS12 May 2009
PR firm taps online conversation analysis system in Asia Pacific
SINGAPORE— Public relations firm Edelman has announced a partnership with online researcher Brandtology to analyse what is being said about brands online.
Edelman will use Brandtology’s multilingual Digital Conversation Management System, which is designed to produce locally tuned measures of reputation based on analysis of online content.
Under the agreement the two firms will develop joint intellectual property, collaborate on marketing efforts and train Edelman consultants in the use of Brandtology’s system.
The two firms already work together in Singapore, and the new partnership will begin in Australia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Taiwan, with plans to expand to India, Japan and Korea later this year.
Author: Robert Bain
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Evaluation Consultant – Transport and Infrastructure
£38000–48000
Hasson Associates
Client Service Engagement Manager
£40000–52000
Hasson Associates
Evaluation Consultant / Senior Consultant (EU Evaluation)
£38000–45000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments