Echobot and Leadfeeder create Dealfront

The two companies merged in 2022 and subsequently have integrated their teams and products, with Dealfront running a Europe-wide artificial intelligence (AI) go-to-market platform.

In 2022, Great Hill Partners invested €180m to merge Echobot and Leadfeeder, setting aside an additional €50m to fund future strategic acquisitions for the company.

Dealfront has offices in Germany, Finland, the Netherlands, Denmark, Sweden, Italy and Spain, with more than 330 employees.

Dealfront’s platform focuses on sales and marketing intelligence with lead generation, business-to-business advertising and web tracking, as well as an AI tool analysing European data, languages, culture and regulations and compliance standards.

Bastian Karweg, chief executive at Dealfront, said: “You don’t do business in France the way you do business in Germany. You don’t even do business in Berlin the way you do business in Bavaria.

“Dealfront delivers localised data, applications and familiarity with European standards, culture, languages and practices.”