NEWS18 June 2009

Echo Research launches online global media monitor

Technology UK

UK— Echo Research has launched EchoSonar, an online media monitoring and evaluation service.

EchoSonar scours 30,000 online publications and returns findings according to mentions of brands, products or topics. Clients can set their own research parameters and order monthly or daily reports.

The reports display links to the online articles and the results can be matched against competitor activity.

Sandra Macleod, CEO of Echo Research said: “This is targeted at global brand managers and agencies… who may not have the budget or requirement for detailed content analysis, but need to keep their finger on the pulse of their online media profile.”

The firm counts Lloyds TSB and EADS among EchoSonar’s first customers.