NEWS19 January 2011

Ebiquity reports Xtreme rise in first-half revenue

Financials UK

UK— Ebiquity, a media intelligence and analytics firm, has reported half-year revenue up 122% to £20.5m, thanks to the acquisition of Xtreme Information.

On a pro forma basis, revenue growth was 4% and underlying operating profit increased 28% to £1.4m, but due to higher than expected costs tied to the integration of Xtreme, including £1.15m in severance payments, the actual operating result was a loss of almost £2m, compared to profit of £270,000 in the year before.

Growth in Ebiquity’s platform division (which encompasses ad and PR intelligence and media technology practices) was ahead of analytics (media, ROI and digital practices) at 4% versus 3%.

The company is headed by CEO Michael Greenlees (pictured).