Dynamic Logic launches latest AdIndex for Mobile

US — Millward Brown’s digital insights unit Dynamic Logic has released its latest version of AdIndex for Mobile.

The technology uses what Dynamic Logic claims is the industry’s first proprietary tagging technology to identify advertising exposure within the entire mobile ecosystem.

“Until not, tracking mobile advertising exposure has been an industry-wide challenge,” said Ali Rana, SVP and head of Dynamic Logic’s emerging media lab. “Given this breakthrough, our methodological rigour for mobile ad effectiveness now matches that used for online, and marketers will benefit from the industry’s most advanced technology and analytics for a comprehensive read of mobile campaign impact.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts