The technology uses what Dynamic Logic claims is the industry’s first proprietary tagging technology to identify advertising exposure within the entire mobile ecosystem.

“Until not, tracking mobile advertising exposure has been an industry-wide challenge,” said Ali Rana, SVP and head of Dynamic Logic’s emerging media lab. “Given this breakthrough, our methodological rigour for mobile ad effectiveness now matches that used for online, and marketers will benefit from the industry’s most advanced technology and analytics for a comprehensive read of mobile campaign impact.”