NEWS7 December 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS7 December 2021
UK – The Data & Marketing Association (DMA) is calling on the creative industries to step up recruitment and support for entry-level marketing talent.
At 11.7%, the UK’s youth unemployment rate remains worse than many other countries, and today more than one in eight ( 12.6%) of the UK’s under-25s are neither working nor in full-time study.
Talent has become of increasing concern to the data and marketing industry since the pandemic began. According to the DMA’s latest research insights, which asked 220 senior marketers what they believed were the biggest challenges impacting the data and marketing industry, “retaining talent” ( 53%) and “attracting talent” ( 49%) were seen as two of the three most significant issues; diversity and inclusion ( 58%) was the most cited challenge.
To help resolve this, the DMA has launched its marketing jobs board to provide trusted entry-level talent to organisations across the industry. This recruitment tool is designed to encourage DMA members to support young people into their first role, while ensuring aspiring marketers can apply for roles with ethical organisations who comply with the DMA code.
“With youth employment hit hard due to the coronavirus epidemic, we remain determined to support young talent at a crossroads in their career who are seeking entry-level roles”, said Kate Burnett, general manager of DMA Talent.
"Marketing recruitment had a short-term outlook long before the pandemic – this needs to change. There is a tendency across the industry to hire experienced people rather than grow, upskill and support our own people and the next generation.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The concept of ‘belonging’ is a powerful one in human psychology. Dr Simon Collister of Unlimited looks at how bran… https://t.co/uByrYrOo3I
Talon Outdoor names chief operations officer https://t.co/iRmS3xucsA #mrx #marketresearch
YouGov opens Mexico City office https://t.co/ivPLmwffb6 #mrx #marketresearch
The world's leading job site for research and insight
GambleAware
Senior Research Officer
30,000–£40,000 FTE + benefits
Resources Group
Qual / Quant Insights specialist – Brand/Comms/NPD
£50,000–£60,000 + Excellent Benefits
Sustrans
Senior Evaluation Officer, Research & Monitoring Unit
£28,499
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments