NEWS21 September 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS21 September 2018
UK – Consumer electronics retailers Dixons Carphone and GfK have announced a partnership to share physical and online sales information.
Under the agreement, Dixons Carphone will become part of GfK’s point of sale (POS) tracking solutions for their sectors, which form GfK’s prescriptive analytics around market insights and sales effectiveness.
Anthony Morris, analytics & strategy director at Dixons Carphone, said: "We are pleased to be partnering with GfK. Data-based analytics are increasingly at the heart of how we help customers discover amazing technology."
Michael McLaughlin, head of retail for GfK, added: "This partnership reinforces our position as the market leader for point of sales data in the technology sectors, and underpins our relentless focus on building and strengthening partnerships with retailers."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Data Analyst – Specialist Market Research Group
To £35,000
Spalding Goobey Associates
Associate Director – Quantitative Research – Independent & Dynamic Insight Consultancy
£50,000 to £65,000 + Benefits
Spalding Goobey Associates
Strategy Consultant – Human Centred Consultancy – Top Tech Clients
£50 – 70,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments