NEWS10 December 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Online research agency DigitalMR has launched a syndicated report on the banking industry based on social media monitoring.
The firm said that its new banking report monitors “thousands” of online conversations about US and UK banks on open-access social media platforms such as Twitter, Facebook, forums, blogs, online stores and e-commerce websites.
DigitalMR said that analysis can provide findings such as share of voice and top performing brands, while customer comments are classified by sentiment for banking services including customer care, credit cards, mortgages and employees.
The report is available on an annual subscription with updates provided every quarter, month or week.
DigitalMR was launched earlier this year by Michalis Michael (pictured).
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Behaviorally launches Philippines hub https://t.co/LGEuWtwzv9 #mrx #marketresearch
Disqo acquires Feedback Loop https://t.co/TTDz5QkBJ8 #mrx #marketresearch
Walnut Unlimited appoints a raft of new research directors https://t.co/HkwzgMp9Mu #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Data Processor/Survey Programmer – Research
£30000–45000
Resources Group
Survey Programmer/Scripter – Leading Industry Body
To £36,000
Resources Group
Head of Insight & Evaluation (6 month contract) – Clientside – Charity Sector
£50–60,000 pro rata
RT @TweetMRSpride: 24 HOURS TO GO until our big queer party to celebrate the International Day Against Homophobia, Transphobia & Biphobia a…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments