NEWS1 December 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — The UK’s improving economy will mean ad spend will increase by 5.7% to reach £15.7 billion in 2015, according to WPP’s Group M research.
And next year the UK will be the first country to see more than half of advertising going to digital and online media. This compares with Sweden, where 47% of total ad spend will be digital, Denmark ( 43%), Australia ( 42%) and Norway ( 40%).
In the annual report, This Year, Next Year: UK Media and Marketing Forecasts, Group M reports measured ad spend in the UK is on track to reach £14.9 billion in 2014, up from £14.0 billion in 2013.
Adam Smith, futures director at Group M said: “The British are the most enthusiastic online shoppers in the world in terms of spend per head. On top of that Britons have rapidly embraced smartphone and tablet use, all of which has fuelled where advertisers spend their money.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Manager – Brand
£40000–45000
Resources Group
Senior Behavioural Science Consultant – Leading Innovation Consultancy
£50–60,000
Hasson Associates
Lead Market Research Strategist
£70000–75000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments