Dell debuts feedback sessions on insight community
The new Storm Sessions feature allows Dell to initiate a discussion and invite users to respond by posting comments or voting. Once the company has gathered and analysed feedback, it will report back to the community with its findings.
The first two Storm Sessions topics will look at consumers’ mobile technology desires and a redesign of Dell’s support page.
Dell launched the IdeaStorm community in early 2007 to engage customers and deal with questions and complaints. The firm had earlier suffered bad publicity when blogger Jeff Jarvis wrote of his “Dell hell”, detailing his experiences with Dell’s products and customer service and attracting a huge online response from other disgruntled customers.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments