Brent has previously worked client side at American Express before joining the team that set up BDL and then BPRI. She subsequently founded her own business, The Research Factor, and since 2006 has been head of research at Gabriel Research. 

"Shirley brings vast experience, the ability to successfully lead our financial services practice and ultimately grow the business," said Adam Riley, director of Decision Architects.

"Shirley understands what clients are looking for from their agencies and most importantly how to deliver that – ensuring they get the greatest impact from our work with them.”