DB5 looks to boost social media capabilities with Crimson Hexagon

US— DB5 is looking to ramp-up its social media research offerings through a partnership with data analysis specialists Crimson Hexagon. The deal aims to provide additional social intelligence to DB5’s existing qualitative research programmes.

DB5’s clients – which include Nike, Red Bull, AT&T, Hyundai, Yahoo and Time Warner Cable – will be able to use Crimson Hexagon’s ForSight technology to conduct analysis of data being posted onto social media platforms and augment this using traditional market research approaches such as behavioural panels, online surveys and in-situ interviews.

Chris Hubble, founder and CEO at DB5, said the partnership will enable clients to “measure the health of the brand online and the nuances within the sentiment and conversations associated with a given consumer segment”.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts