NEWS27 June 2012

DB5 looks to boost social media capabilities with Crimson Hexagon

North America Technology

US— DB5 is looking to ramp-up its social media research offerings through a partnership with data analysis specialists Crimson Hexagon. The deal aims to provide additional social intelligence to DB5’s existing qualitative research programmes.

DB5’s clients – which include Nike, Red Bull, AT&T, Hyundai, Yahoo and Time Warner Cable – will be able to use Crimson Hexagon’s ForSight technology to conduct analysis of data being posted onto social media platforms and augment this using traditional market research approaches such as behavioural panels, online surveys and in-situ interviews.

Chris Hubble, founder and CEO at DB5, said the partnership will enable clients to “measure the health of the brand online and the nuances within the sentiment and conversations associated with a given consumer segment”.