The set of seven commitments for businesses include being clear and transparent, being accountable, keeping personal data secure and valuing privacy.

The DMA and GDMA said they aim to establish best practice guidance that the data and marketing industries globally can use to strengthen existing self-regulatory privacy codes.

In countries with less rigorous privacy legislation, the principles could be used to develop data protection regulations, according to the organisations.

Chris Combemale, chief executive of the DMA UK, said: “The global privacy principles will help organisations across the globe to place the customer at the heart of everything they do. We want to inspire data and marketing professionals worldwide to continue building consumer trust in the data and marketing industry.”