NEWS27 September 2012

CW to offer audience guarantees through Nielsen OCR

New business North America

US— The CW Network, a television broadcaster aimed at 18-34 year-old audiences, has signed up to use Nielsen’s Online Campaign Ratings (OCR) as part of its digital advertising strategy.

CW is the first broadcaster to sign up to OCR for complete measurement of its online advertising inventory. OCR will be used as the basis of the audience guarantees the CW makes to online advertisers during the 2012/2013 TV season.

OCR will provide advertisers with demographic impressions, reach, frequency and Gross Rating Points data.

Rob Tuck, EVP of sales at CW, said: “With our young, tech-savvy audience, comprehensive measurement across all platforms is crucial. The CW has always been an industry leader in digital, and we’re excited to work with Nielsen to deliver the most complete insights and results to our advertisers.”