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NEWS31 March 2017

CSM Media Research gets HK TV ratings contract

Asia Pacific Media New business News

HONG KONG – CSM Media Research – the joint venture between Kantar Media and CTR – has been awarded the contract to provide TV ratings in Hong Kong from January 2018 until 2023.

The service will deliver TV viewings data across all devices through its panel of 2,700 individuals in 1,000 households. This is a 25% increase in sample size and will provide data on core TV, streamed TV and video content through TVs, tablets, smartphones, PCs and connected devices.

CSM Media Research uses online census data from Kantar Media and comScore.

@RESEARCH LIVE

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