CSM Media Research gets HK TV ratings contract
The service will deliver TV viewings data across all devices through its panel of 2,700 individuals in 1,000 households. This is a 25% increase in sample size and will provide data on core TV, streamed TV and video content through TVs, tablets, smartphones, PCs and connected devices.
CSM Media Research uses online census data from Kantar Media and comScore.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments