NEWS31 March 2017
HONG KONG – CSM Media Research – the joint venture between Kantar Media and CTR – has been awarded the contract to provide TV ratings in Hong Kong from January 2018 until 2023.
The service will deliver TV viewings data across all devices through its panel of 2,700 individuals in 1,000 households. This is a 25% increase in sample size and will provide data on core TV, streamed TV and video content through TVs, tablets, smartphones, PCs and connected devices.
CSM Media Research uses online census data from Kantar Media and comScore.
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